Thom Browne Capsule at Barney New York

 

If you've been following me for a while, you know how much I love Thom Browne. That's why I couldn't pass up the chance to check out the Thom Browne in-store activation at Barney New York. We went to the Madison Ave store to check it out and I loved the attention to detail through the immersive experience of bringing their Anatomy of a Suit to life.  There were two self-portrait projects (aka photo booths) inside where you could sit next to the Thom Browne man-sized dog and stand behind a sleeping bag suit. Across the way, there was also a faux-office set up where made-to-measure Men's and Women's were offered. The activation also showcased their exclusive capsule collection, had some couture on view, and offered personalized customizations on select pieces. There was also an entire wall of capsule collections designed exclusively for Barneys. I ended up buying some Thom Browne stationary they were carrying in the store. Here's a look into my experience!